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Auro Design System

Achieve consistent UI/UX across platforms with a comprehensive design system. Reduce development time using core utilities and reusable web components.

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The Auro Design System, along with its Auro Web Components, forms the cornerstone of Alaska Airlines' strategy for unified cross-team and multi-platform development. Its primary goal is to deliver consistent user interfaces and experiences for every customer. Auro is a comprehensive eco-system encompassing:

  • Design principles and assets: Guiding the visual and interactive aspects.
  • Core utilities: Providing foundational tools for development efficiency.
  • Web Components: A library of reusable UI elements for faster implementation.

This system is engineered to significantly reduce both design and development efforts, fostering greater collaboration and ensuring brand coherence across all digital products. It enables teams to build high-quality applications more efficiently.

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